If you’re in the legal, financial or healthcare sectors, you’re going to have some of the highest CPCs around. It’s important to understand that you may have to pay more for keywords in certain niches. Average CPCs across industriesĪverage CPCs vary greatly across different industries. This compares to average CPCs of £1.25 on Microsoft Ads, which generally works out cheaper for the same keyword, plus Bing traffic tends to result in higher conversion rates. The same data shows that average CPCs on the display network is £0.48 while the average for Google Shopping campaigns is £0.54. Average Google Ads CPCsĪccording to data from WordStream, the average Google Ads CPC is £1.95 on the Search Network. That said, we can get a rough idea of what you should expect to pay for Google Ads by looking at industry averages. Of course, the amount you pay for each click depends on all kinds of factors your industry, business niche, competition, keywords, campaign quality, account settings and many other details. The first thing advertisers will look at when assessing the potential cost of any platform is the average cost per click (CPC). What is the average Google Ads cost per click? In this article, we take a closer look at how much Google Ads cost across different industries and how these ads compare to other platforms. Average CPCs range from £0.48 to £1.95 depending on the channel. Google Ads is the most in-demand advertising platform in the world.

Google pay per click cost